The Kona Ambassador program puts a focus on creativity, community, inclusivity, and fun. Our goal is simple: to bring the good times that a bike provides to the masses by sharing unique stories created by our ambassadors. Our crew represents 13 countries and riders from all facets of cycling. Whether crushing massive days in the saddle, mapping out new bikepacking routes, creating hilarious videos, building amazing trails, coaching the groms, or leading big community rides, you can rest assured they are doing so because they have a huge passion for cycling. We’re excited to show a different side of biking and hope you enjoy their fun and inspiring projects!