The Kona Ambassador Program shines a light on everything that makes cycling amazing: the feeling of freedom, the artistic side of biking, community, creativity, and sport.

We are a group of cyclists who go beyond just riding our bikes. We thrive on exploring what makes riding so awesome. We feature athletes that flirt with creative pursuits—everything from professional artists, trail builders, filmers, photographers, storytellers, riders with style, bike mechanics, community stewards, event leads and more. Our goal is to highlight the good times, while also showing the real and vulnerable sides of biking. We live all around the world, so if you’re passing through one of our hometowns and see us out on a ride, don’t hesitate to say hello!