In the latest episode of Trail Nutz, they sit down with Jake Heilbron, to explore the Kona’s journey from a small startup to a global force in mountain biking. Jake shares stories from his early days on two wheels, reflecting on the adventures, innovation, and rebellious spirit that helped shape Kona’s identity.
From pioneering bike designs to the challenges of building a brand, this episode is packed with insights into Kona’s evolution and its lasting impact on the MTB community. The conversation also looks ahead at the future of biking—emerging trends, new projects, and what’s next for Kona.
Whether you've been riding Kona bikes for years or are just getting into the sport, this is a conversation you won’t want to miss.
