The latest episode of the Blister: Bikes and Big Ideas podcast dives deep into Kona’s recent journey. Host Simon Stewart sits down with Kona founder Jacob Heilbron to talk through the rollercoaster of the past few years — from the 2022 sale to Kent Outdoors, to the dramatic Sea Otter moment in 2024 when the brand was abruptly pulled from the event, and finally to Kona’s return to independent ownership. It’s a candid conversation about what led to the sale, what went wrong, and what’s next for Kona as we rebuild, refocus, and look toward the future.
